The Platform Behind the Ministry
From a cold call to souls reached for Christ
Every Global Outreach Event is carried by a purpose-built technology platform — software that takes a single contact all the way from an unanswered phone number to a filled sanctuary and guests who said yes to an invitation. It runs on AWS, serverless-first, and is built to the need: each capability was added the moment the ministry reached for it.
“Go ye into all the world, and preach the gospel to every creature.” — Mark 16:15
The funnel: 1· Outreach 2· Reminders 3· Covenant 4· Congregation 5· The Guest · Voice · Foundations
Cold Outreach
DialDeck cold-calling app & the lead database
Book the Meeting
Live capture & the reminder engine
Seal the Partnership
The Pastor Portal & covenant
Fill the Room
The congregation app & live guest tally
Reach the Guest
The event, the streams & analytics
The guiding principle is simple: take Mike out of everything that doesn't require Mike, so his time goes to the pastors, the platform, and the Gospel. Each stage below is a piece of working software.
DialDeck
A progressive web app Mike uses to cold-call pastors — the cockpit for the top of the funnel.
DialDeck pulls leads from the central church database — name, congregation, phone, status — so every call has context in front of Mike. The decisive moment of the whole ministry is turning a stranger into a committed host pastor, and DialDeck makes it repeatable: Mike books a meeting verbally, during the call, and the agreed date and time are captured on the spot. It is the single source of truth for booked pastor meetings — synced to the cloud, never scattered across notebooks. After each meeting an outcome spine records what happened and the next step, feeding the reminders.
Why it matters: the goal is to book pastor meetings at scale. DialDeck makes the hardest, highest-leverage moment repeatable and captures it so nothing falls through.
The Reminder Engine
A serverless scheduling layer that reminds Mike of every commitment.
Daily and day-before reminders fire for every booked meeting, delivered across multiple channels so they reach Mike where he is. Missing one of these meetings is expensive and a risk to reputation — so memory is never the bottleneck.
Why it matters: at scale, human memory is the failure mode. The engine removes it.
The Pastor Portal
A secure portal where a host pastor signs in, signs their covenant, manages their outreach, and watches their congregation's progress in real time.
Each pastor — and each Event Coordinator they appoint — gets their own account and signs in with their email; there is no open self-signup, so access stays controlled. Invitations are sent from the ministry's own verified domain, cryptographically signed and domain-authenticated so they're trusted and actually land. Inside, the pastor reviews the curated covenant, attests their authority, and signs — the signature, signer, time, and record are captured as a legal document, rendered to a PDF, stored privately, and shared back only through short-lived, expiring links. A covenant is never left publicly reachable. Access is role-aware: the Event Coordinator is the one partner besides the pastor who can see and sign the covenant; every other event-team role is a roster entry only — enforced on the server, not merely hidden.
Why it matters: the covenant is the moment a verbal “yes” becomes a real partnership. The portal makes that dignified, professional, and trustworthy — something you can put your name behind in front of a bishop.
The Congregation App
A per-church app given to a host congregation so its members can invite guests.
Each church receives its own installable, offline-capable app for members to invite guests and track invitations. It rolls up a live guest-invite tally — the very same number the pastor sees in their portal in real time, and the heartbeat metric of the whole effort. Guests receive digital e-tickets. One engine serves every church, scoped per congregation, so a new event is a configuration, not a rebuild.
Why it matters: the event only reaches people if the congregation invites them. This turns “bring a friend” into a measurable, supported activity — and makes the momentum visible to pastor and ministry alike.
The Event & the Streams
The World of Illusion performances and the digital front door.
The close of the funnel is a guest hearing the Gospel — in the room, and through the streams that extend the room beyond the building. A first-party, privacy-respecting analytics layer measures visits, time on page, video engagement, and reach, with the ministry owning its own data — no third-party trackers — so it knows what's actually reaching people.
Why it matters: the streams extend the room, and the analytics tell the ministry what's truly landing.
The Voice Layer
Real-time, two-way voice AI — because Mike's work is conversation.
Built on Amazon's speech-to-speech AI with advanced reasoning behind it, the voice layer powers Esther, the inbound assistant for Mike Lawrence Productions, and a voice debrief: after a pastor meeting Mike can simply talk — the system listens, summarizes, and writes a structured outcome back to the lead, closing the outcome spine by voice instead of by typing.
Why it matters: voice is the most natural interface for a man whose work is conversation. This lets Mike speak to the system and have it do the structured work.
The Foundations It Stands On
| Compute | Serverless-first — AWS Lambda, with Fargate for the always-on voice engine |
|---|---|
| Data | Amazon DynamoDB, pay-per-request — leads, portal, call records, guest tallies |
| Identity | Amazon Cognito — email sign-in, server-enforced authorization |
| Amazon SES on a verified domain, DKIM-signed and DMARC-published — deliverable and trusted | |
| Delivery | Amazon S3 + CloudFront; presigned URLs for private documents |
| Infrastructure as code | AWS CDK — the platform is reproducible, not hand-built |
| Configuration | AWS Parameter Store / Secrets Manager — no plaintext credentials, hardware-independent |
Design principles
- Build to the need, not to the catalog. Every capability exists because the ministry reached for it. The tooling matches the work.
- Single source of truth. Meetings in DialDeck, covenants in the portal, guest counts in one tally — no conflicting copies.
- Take the human out of what the human isn't good at. Reminders, follow-ups, deliverability, record-keeping — handled, so Mike's attention goes to people.
- Trustworthy by default. Documents are private and time-limited, email is domain-authenticated, access is enforced server-side. Safe to put in front of clergy.
- AWS-native and reproducible. Infrastructure as code means the capability — not a fragile box — is the asset.
Scale & stewardship
The platform runs lean and is designed to scale from one ministry to many. The same patterns — provisioned accounts, per-church apps, live tallies, covenant workflow — are built to serve large numbers of congregations, not just today's events. Infrastructure is treated as a long-term asset: capability is captured as reproducible code before anything is ever torn down.